I am a digital industry veteran with over 20 years experience working in commercial and government, across media, marketing and software development, and the emerging technology sector.
I started working as online designer in 1992, teaching myself HTML on the job while bringing graphic design to the new online world of commercial websites. In 2000 I joined Yahoo! Australia and NZ as a online store builder, again bringing design to the emerging e-commerce sector. By 2005 I was custodian of the Yahoo! flagship verticals – the “front door” and News. While there I contributed interaction design patterns to the Yahoo! Pattern Library as well as promoting and working in a style that was later to be termed “Lean UX” by the industry.
In 2007 Yahoo! merged with ATN 7 (a national broadcaster) and I oversaw the migration of 15 tv show and magazine websites using the scalable components we had established in the preceeding years. This also included expectation management with the stakeholders for each of these assets. Also at this time I started working with the US Yahoo! teams to implement streaming media and catchup up TV solutions for our local TV shows.
In 2009 I started at the ABC working on iview as the sole IA and UI designer for a content driven, cross platform solution (m-site, iPhone, iPad, PS3, widget, non-browser, IPTV). I also hand coded most of the interface and was the brand custodian. This redesign set the standard for streaming TV consumption (copied by SBS and Channel 7) and the patterns are still in use today. A year later I expanded my remit to attend to the ABC TV Portal, TV show sites & cross network video collateral for key TV show support sites and then started the early stages of defining the DOM managed components the ABC WCMS platform development (CMS driven digital entertainment products) which included scalable solutions and extensive cross department consultation
From 2011 I was in the emerging technology innovation sector as a User Experience and Design lead, firstly applying my skills to the high risk, highly volatile world of new technology.
I started at NICTA as a single designer, trying to get teams to understand the value of user engagement while delivering assumption driven improvement to complex software, ending up leading a team of 12, including front end devs, with design thinking, discovery and validation activities as standard practise. We assisted the transition of deep technology innovation into industry and spans multiple knowledge domains across machine learning, optimisation and geospatial, and across multiple industry sectors including top levels of the Australian Government.
We then merged with CSIRO as Data61 and I moved entirely into design leadership, strategy and hands-on planning and implementing to improve internal business operations. I worked directly with key customers/clients/partners on opportunities for future collaboration as well as collaboration with other academic research teams, support staff and multiple business units
I am currently at Salesforce working on Experience Architecture for transformation projects.
Read more here: https://www.linkedin.com/in/hilarycinis/